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Consulting Insights

What is assertiveness?

Assertiveness is a personal quality of being confident, direct and self-assured when communicating with others without being aggressive. How to know if you're assertive? Here are some tips:

1. Learn the difference between assertiveness, aggressiveness and passiveness.

- Assertiveness is based on balance; you need to balance your own wants, needs and rights while considering the wants needs and rights from others.

- Aggressiveness is based on personal winning; doing what is in your best interest and no matter on other people's wants, needs or rights.

- Passiveness is when you're not defending your own boundaries; it allows abuse and manipulation from aggressive people.


2. Assertiveness is a skill that can be learned, starting with a good understanding of who you are, what you want and recognizing your own value while observing and respecting other people boundaries.


3. In general, assertive people:

- Get to "win-win" situations often and easily.

- Are people that do things and make the difference.

- Know their rights.

- Don't get afraid or become vulnerable while affronting risk or unplanned situations.

- Are good finding the best solutions and solving problems.

Miguel D.

Miguel has over 10 years of experience in the industry and wide range of expertise as Business Analyst and Project Lead, he's a Microsoft Certified Business Solutions Professional for CRM and Microsoft Certified Technology Specialist (or MCTS if you want to abbreviate) for SQL Server. Born and raised in Guadalajara, Jalisco, he enjoys video games, board games and movies. He has written posts related to essential BA’s skills, make sure you read them!