main banner


UX always has been around.

Although the term UX (User Experience) is becoming more and more popular in the last three decades, it has always existed and has always been with us. We can find it in nature, even in the latest technology.

Has it always existed?

Yes, let me first define what UX is so we can get into context.

According to Jesse James Garrett in his book "The elements of user experience," he says:

User experience simply refers to the way a product behaves and is used in the real world. A positive user experience is one in which the goals of both the user and the organization that created the product are met.

There are many terms and definitions about UX, and they all point to the same thing: it is a process of satisfying the end-user.

As I said at the beginning of this post, we can find it even in nature, in the way we get some fruit and how nature gives it to us so easily and accessibly (except in some regions of course). I imagine thousands of years ago when for the first time a man took an orange from some tree, tasted it, and said: "This is delicious and easy to get, I have to share it with someone else in my tribe so they can taste it too." We can also find it in the weather or when we visit a new town, when you get to know a new place and enjoy it, you share it with someone. Most people share their experience if something pleases them the first thing you do is to tell a friend about how nice your visit was, talk about the weather, the nice people, treatment, the arrival to the town. This is “user experience”, getting a thing, something, a product; visiting a restaurant, managing an application or web page, renting, or buying a service, practicing a sport, or even the use of a simple can opener, whatever caused you satisfaction is a good user experience. That's why I say UX always has been around.


It’s about how we live. It’s about everything we do; It surrounds us.

Mario Borque – Senior Content Manager, Volaris Group.



Before 1995, UX was among us but it didn't have a name. We put it into practice without having a term to define it as such. In 1995: Donald gives named it: "user experience design" since then we know it as such.


UX as a process.

It is a long process that has five elements that could help us understand it better, which we will focus on technology, with emphasis on software development.



This is the first element and from my point of view, the most important. Here is the basis of the project, the foundation. This element is about translating the user's need. What do I mean by translate? Well to understand, to research it, because many times the user does not know what she/he wants, but you should know it. The strategy covers the rationale of the product which you want to deliver and goes hand in hand with the business objectives, You should make that user's need a business goal for the company where you work.



Here we have all the characteristics which you understood from the strategy the functions needed to satisfy the customer and the kind of information that will be handled to accomplish this.



In this, there is the information architecture and the interaction design comes in, which is how all the content and information will be organized when I push a button, I will move from a side to another, where I will go if I do this or that.



Here is the interface design. How each of its components will look like, how the screens will be displayed and how the user will move from one screen to another what images, logos, forms, and kind of menus it will have. The Skeleton layout tries to show how all these components will coexist in proper navigation.



This is the appearance of the final product, its color palette, text, and its typography. Here the visual design takes the role, how this information that we have should be properly presented to the user, how, according to the existing components, we can make the user's life easier, helping them find and use the parts of our product.



All elements are essential and everyone who collaborates too. Keep in mind that a positive user experience is one of the primary objectives.



Luis Daniel J.

Daniel was born in Acapulco, Guerrero, México. He has a Bachelor of Science in Computer Engineering and works as a Front-End Developer. When he is not working, he plays Soccer, watches movies, he loves tacos and coffee.