It is this blur social networks have created between customers simply intaking publicity and customers reacting to publicity which has created a bliss/hell in many ways.

A Silicon Valley’s computer scientist’s views on social media.

Brands have types and subtypes, and we have to consider them when it comes to content creation for social media. Corporate brands are a type, and by experience, I can say those are the most difficult for creating engagement because the information has to be sober, educational and distinctive.